WOO® is a multi-line, multi-brand lingerie destination for lingerie that works as hard as you do and looks great doing it. WOO® sources and selects fit-tested, fashion-focused collections from a stunning lineup of many different, diverse lingerie brands. Every mood, every look, every feeling, every outfit, every damn day.
The priority at WOO® is to create a safe space for women to explore the world of intimates – somewhere women feel understood and catered to, so they can embrace the joys of designing a beautiful lingerie wardrobe. The more knowledge we gather through an open dialogue with our lingerie lovers, the closer we come to making Woo diverse, inclusive, and a true celebration of EVERY woman.
Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards and ensure that we maintain a truly unique and inspiring collection every season.
We take inspiration from the world around us and today’s lifestyle and fashion trends to create collections that are unique and exclusive, and we are proud to be stocked in luxury retailers internationally.
Our designs often have a provocative edge. We are endlessly inspired by the allure of the hidden, the mystery of what lies beneath, and the illusion of nudity just waiting to be found.
We promise to bring you high-quality and affordable lingerie that takes you from day to night time, and everywhere in between.
We are doing more than designing beautiful lingerie, our ethos is about empowering women with a strong dialogue and aesthetic to support that, a modern take on sensuality