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SaleNew Sielei high briefs


Soft high briefs made of

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SaleNew SièLei Lace Bralette


Absolutely trendy bralette with underwire

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SoldNew Boyshorts Featured

Extremely refined boyshorts in soft

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Premium Details

Finding the right cut, fabric & feel for you to live in.

Perfect Fit

If you don’t like it, you can simply exchange it from Woo.

Endless Selection

New stock arrives regularly for every occasion.

Free Shipping

Spend over ₹990 and we'll ship your order for free.


Pre-formed underwired bra and gel


Pre-formed bra with underwire and


Underwired bra and soft cups


Feels and looks great!

They have literally the most comfortable bras I've ever worn. I've reached the point of ordering all my bras from WOO exclusively now, and I am just waiting for another delivery while writing this. Seriously, the most comfortable thing to ever grace my boobs!
Jyoti Kashyap

Extremely snug

When the world started almost exclusively working from home, I took it as a sign to ditch my uncomfortable underwire bras. I basically lived in comfy/loose day bras. The past few months, though, I've been searching for a comfortable bra with more support but no wire and finally decided to try WOO. The bras are super soft, comfy cups, feels extremely comfortable!
Preet Kaur

In love!

I would always get extremely frustrated with bra shopping in stores because I never found ones that were comfortable and supportive. Had the best first purchase on here at WOO. The bra was not only a great fit, but there was no strap slippage! Really happy with my purchase.
Ritika Kohli


Get Your Woo On!

Woo was born out of a vision to make fine lingerie for women ignored by the traditional Indian lingerie market. Having lived through the trial and error of finding the right fit and style, Woo gives women the freedom and confidence to be themselves, unapologetically.


The perfect blend of class and comfort.

SaleNew Sielei Lace Bikini Briefs

Shiny stretch microfiber bikini-style

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SaleNew SièLei Tulle Brazilian Briefs
SaleNew SièLei Balconette Bra

WOO: India’s Number 1 Lingerie Specialist!

Woo is the fastest growing lingerie and underwear online store in India and is known for lingerie items like sexy bra, panties, shapewear, bodysuits, loungewear, sleepwear, bra accessories, lingerie sets, and babydolls catering to everything a woman needs. Our wide variety of affordable, fashionable and trendy designs consist of something for women of every age and size.

For followers of fashion and trends, Woo is the place to be! You’ll be amazed by our vast collection of women’s undergarments, with everything from bras to loungewear. We carry all the best trendy and timeless basics that cater to all women and tastes!

Beautiful bras

If you need security, support, and style in your bras, then look no further! Woo offers a wide range of bras in all shapes and sizes to fit you and your body. Check out our collection to find the most flattering bra from a selection of trianglebalconette, and strapless bras. To give the illusion of a fuller figure, try our push-up bra – a woman’s best tool to enhance her assets.

Soft and stylish briefs

Woo’s panties are perfect for all bodies and occasions! Amongst the wide selection of colors, materials, and cuts, you’re sure to find what you need. Our women’s underwear is made from the finest fabrics such as cotton and silk to guarantee long-lasting comfort. Browse the variety of styles, from thongs for minimal coverage to fuller briefs like boyshorts.

Wear Woo all day, every day

Woo collection not only includes underwear but also outerwear such as loungewear and sleepwear. With fashionable cuts and styles, our clothing is designed with the modern woman in mind. Our tops, bodysuits, and pants provide chic yet comfortable clothing to carry you through your day. To start your night right, slip into a pair of Woo’s pyjamas for a great look and a relaxing sleep.

Lacy lingerie

Our sexy lingerie comes in varying lengths from mini to maxi, to suit all preferences. A slip can either be worn on its own or under a dress to help prevent friction. Made from quality fabrics such as silk and satin, our lingerie oozes elegance. To embrace your femininity, browse our sensual collection, which includes garters, suspenders, and bodysuits.